Saturday, March 19, 2016

#BurnCND

I really struggled with the decision to make this post.  I have written, deleted, written, deleted, and written again.  Finally, I came to the conclusion people need to hear about this whole #BurnCND fiasco from the blogger's standpoint.

On February 29, 2016 I received an email with an offer and instruction on how I can be considered for the Preen.Me and CND #ShellacMasterpiece campaign.

 
 
 
As you can see, my only requirement to be considered was to provide my name, address, and phone number.  They would go through the candidates and choose the select few. 

I was chosen to participate and received my package on March 10, 2016.

I began working immediately on my planning, swatches, nail art looks.

March 15, 2016 I received an email asking me to pause my posting and they would get back to me soon. 

I had no idea what was going on.  So, I decided to ask fellow bloggers and was directed to this video.  (It really pains me to link this fist pounding, hand slapping, vitriol but it plays an important part in this event).


 
TL;DW version.  Nails Over Coffee lit torches and handed out pitch forks to her riled up followers and directed their anger to CND and our Instagram nail accounts.

CND Co-founder responded by posting this statement to their public Facebook page.



I have posted evidence above that I NEVER misrepresented myself.  I was horribly, horribly embarrassed Jan Arnold told all of her followers that I was a liar.  People knew who I was, they found my Instagram through the direction of Nails Over Coffee, scrutinized my work and are now told by the Co-founder of the brand I tried to support, that I am a liar.

I cannot adequately express the emotions I went through and continue to go through over this massive embarrassment.  As of the time I hit publish on this post, that embarrassing accusation still sits on the public CND Facebook page. 

I made the mistake of following the #burncnd tag and reading comments.  People called me "blogger hands," "hash tagger," and "liar."

 



I couldn't bring myself to go through all the conversations again to screen shot more comments. 

There are several supportive nail professionals that took the bloggers side and offered words of support.  Thank you very much for understanding.

During all this, people were leaving comments on our Instagram.  We were having to keep a close eye to delete comments and block people.

And the embarrassment kept coming.

 
I had suffered from embarrassment, harassment, emotional anguish and now, after beginning my work on a campaign I was so excited to be apart of, I have to spend my time boxing up and arranging the return of used press samples.

A group of us from the campaign got together to discuss this in a private forum.  I was not the only one suffering from this huge embarrassment.  Here are different statements from different bloggers on how this impacted us.:

 


 

 
 
 
 
 
I for one will NEVER purchase anything CND.  I will never promote anything CND.  Any brand that blatantly lies about a group of people that were slated to promote them is not a brand I ever want to be associated with.  Furthermore, the statements made by some of the CND "professionals" is appalling.  They were ready to rip the company to shreds and burn their certificates.  They were congratulating each other in ruining an online marketing campaign that cost their beloved company a lot of money.  Nope, don't want to be associated with that. 
 
 
The last thing that really bothered me was a statement made by Nails Over Coffee in her victory phone call with Jan video about her struggle with negative feedback on her Instagram pictures.  "These are  not blogger's nails, these are real people's nails." 
 
I am a real person.  I am a wife, mother, nail polish lover, social media influencer, and blogger.  I am a real person.
 
 It is in my personal opinion Preen.Me tried really hard to right this mistake.  They owned up to the mistake 100%.  They did not blame me.  I emailed them about how much stress I was under about the whole thing.  They sent me a bouquet of flowers with encouraging words.  Every exchange we have had during this has been filled with encouraging words.

It is in my personal opinion CND Co-founder Jan Arnold and Nails Over Coffee reacted with emotion and knee jerk reactions that inflicted extreme mental anguish on us bloggers.

Thank you for reading.
 
 
 
 
 
 
 
 
 
 


28 comments:

  1. Thank you for sharing the real truth. There is so much information out there that is just incorrect about bloggers right now. You're an amazing blogger!

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  2. I'm right there with you. I never had any thought about purchasing CND (mostly because I rarely buy mainstream anyways), but I definitely will not buy from them at this point. I'm sorry all of you had to go through this.

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  3. If you watch the video (ok but don't because this harpy deserves no views) she mentioned that she "offered her marketing services" to CND and Revlon but never heard back. Talk about an ax to grind...

    But she got her wish. There is now a while community of nail polish lovers who fully support #burncnd.

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  4. I'm still upset for all of you who were impacted. I'm a licensed tech and a blogger, so I understand how both the techs and bloggers feel. I see valid reasons for both to be really pissed at CND right now. But I can't for the life of me understand how CND and Jan specifically could let this go without a formal apology to the bloggers. You did nothing wrong. You were doing your job as a journalist. As media, we don't have to be licensed. We are not performing services on others for paymemt. And I can tell you first hand that you absolutely can learn how to use these products through research without formal training.

    As for the techs who attacked you, I am so sorry. This is a crazy industry and there are the good and the bad in the group. The majority of the techs I have talked to about this aren't upset with the bloggers. Please know that the few don't represent the masses.

    I wrote a post about this situation yesterday, and the feedback from the techs has been overwhelmingly possitive. Some had no clue that bloggers are not typical consumers at all.

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  5. That is horrible!!! I am sorry you have had to go through this!

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  6. That is horrible!!! I am sorry you have had to go through this!

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  7. I'm with you all the way, this has been a terrible situation and CND's response was shameful.

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  8. Oh gosh! ! How awful for you! Sending much love your way.
    Xoxox

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  9. Oh gosh! ! How awful for you! Sending much love your way.
    Xoxox

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  10. Very well written. Shame on CND for not apologizing.

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  11. Perfectly written!

    My heart goes out to all thr bloggers who were harassed and embarrassed by this.
    I will not be buying any cnd products.

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  12. I am so glad you shared this! I am sorry this happened to you. As a blogger and REAL person, I will never ever buy a single CND product. Nails Over Coffee should be ashamed of herself.

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  13. Hey, I haven't been around in a long time, but I'm sorry to hear about this. You may not be licensed by that doesn't mean you don't behave in a professional manner. I'm mad that you were maligned this way. Boo CND & Boo to nails over coffee. I've see professional techs do work that isn't half as good as yours. They've no right to be casting stones as a group.

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  14. I don't think it is the bloggers fault at all! I am a nail tech who uses CND products. I was more frustrated that in CND's release they kept talking about how it was for the professionals and then it was sent to some unlicensed bloggers. The way that everyone has reacted and treated each other over this is ridiculous! It was a mistake in misinformation between CND and Preen.me Nails over coffee should never have given out the bloggers info! That was so wrong! I follow so many bloggers and I know most are unlicensed but are sooo talented! This was just a mess all over the place. I agree to shame on CND and Nails over coffee giving out bloggers info.

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  15. I am one of those "blogger nails"... I am disgusted by this woman and her nasty attacks

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  16. I've never purchased CND because it seemed overpriced, here is another reason to avoid buying their products.

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  17. The jerks!!! Good to know, thank you for posting!!

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  18. I'm so sorry this happened to you, and everyone else who got the products. I'm a nail blogger on Instagram (@glitter.polish.naila), I hope to become a nail tech one day myself too. I think Nails over coffee was honestly jealous of all the unlicensed bloggers that received the products, but she really made the non licensed people seem like they aren't talented or as she put it "Lazy". In my opinion, I'm sure you gain experience going to nail school, but I always get several comments about how my nails are better than the ones they get done at the salon. Nails over coffee really went all over the place with the video, knocking Sally's because they sell previous "Professional use only" products to the consumer. Her saying that pros can only set trends, can only be talented, can only use pro quality products makes me mad. Like I understand the thing of pro only products, but when it was an honest mistake on Preen.me 's part, idk why she's insulting basically every unlicensed nail blogger on the Internet. Ps. I'm not trying to insult any nail tech whatsoever with this comment, being a nail blogger myself with 13.7k followers, I truly believe that each of us should be treated with respect for the fact that we all are talented and can do our own nails and share that.

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  19. What a horrible person that NOC woman is. :( It's inconceivable to me that a big company like CND would mislead people into thinking that the bloggers in question LIED to them, when it's in no way true. They should own up, explain the confusion and make sure people know the fault in no way lay with the bloggers involved. I'm so sorry that you've had to go through this.

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  20. Thanks so much for telling our side of the story Kim. I am glad you did! Love, Bellini.

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  21. Thanks so much for posting about this. I have been looking at this and I know that Nails over Coffee has 'apologized' in the comment section of her YouTube channel-which in my opinion is too little too late. I'm a blogger (not a nail blogger, I'm terrible-and leave that to you talented people) but I'm furious about this. I think CND will regret their response to this as a MAJOR reason they get air time is because of bloggers who post photos of their work using 'diverted' (products bought on amazon, ebay,etc) products and/or showing their CND nails with hashtags (that's what I do). So add me to the list of people that won't be paying for any service with CND products-and I'll ask before I go, that's for sure. If CND gets hit in the pocket from backlash, then maybe it will open their eyes. Thanks for writing this and I am so sorry you have had to endure all of this nonsense.

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    Replies
    1. You can find out CND salons with a quick search at this link.

      https://www.cnd.com/find-salon?MobileToWeb=true#

      Delete
    2. You can find out CND salons with a quick search at this link.

      https://www.cnd.com/find-salon?MobileToWeb=true#

      Delete
  22. I am sorry to read about what you`ve been through. My thoughts are with you! I am so disgusted with how this was handled... You have a community of bloggers that have your back and support you.

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  23. This is AWFUL! I cannot believe the nasty, arrogant words that came out of Nails over Coffee's mouth! She should be ashamed of herself. You don't have to be a licensed nail tech to have amazing work, as anyone can see by looking at the countless number of awesome nail accounts on IG. I'm so sorry this happened to you and that you've had to deal with this!

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  24. This is just whacko. I'm sorry you have had to endure this crap {along with all the other bloggers}. All I can say is I would rather eat glass and chase it down with bleach before I would ever purchase a service from this chick. CMD should give their heads a shake for caving into the crazy lady's, social media warfare.

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  25. So sorry to read about what you guys have gone through. The video is now "private". I was actually going to get a pedi at my favourite place next weekend and had thought about using their CDN line because I love that they are a Canadian brand with many polishes named after places in Canada however after reading how the CEO threw you under the bus I am going to consider just bringing my own polish to the salon. Nail bloggers do great work and amazing artwork/looks. I have yet to see somebody pretend to be a professional. I am a beauty blogger and I never bill myself as a make-up artist. The only other makeup I do is for my mom. :)

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