Tuesday, January 26, 2016

OPI New Orleans Press Release


From the filigreed iron of its balconies to the jazz and jambalaya that permeate its air, New Orleans personifies grace, gumption and joie de vivre. The city’s indomitable spirit is the inspiration for OPI’s spring 2016 collection.


New Orleans Collection by OPI features 12 gorgeous new nail lacquers and matching GelColors that take nails and toes from beignets at Café du Monde all the way to nightcaps on Bourbon Street in style. Sweet, spicy, soulful and vibrant, the palette is perfect for a town where parades pop up everywhere, and dancing in the streets is de rigueur.

Every day is Mardi Gras with shades like "I Manicure for Beads" and "I’m Sooo Swamped." It’s always fair (albeit steamy) weather, with "Humidi-tea" or "Let Me Bayou a Drink." Other hues – "Got Myself into a Jam-balaya," "Rich Girls & Po-Boys" and "Crawfishin’ for a Compliment" –
pay homage to the Big Easy’s world-famous cuisine.

"The colors of New Orleans are more vibrant than ever, and we celebrate them wholeheartedly with our spring collection," says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. "New Orleans is a place to recharge and revel. One where the atmosphere is delightfully diverse, where the food is epic and where music feeds the soul. We hope we've bottled up a little of that special NOLA culture, all while supporting the city's remarkable renaissance."

New Orleans Collection by OPI includes the following shades in both nail lacquer and GelColor
formulas:

 
Let Me Bayou a Drink
This refreshing blush drink is my treat.



Humidi-Tea
Beat the heat in this nude shimmer




Suzi Nails New Orleans
This light, bright pink hits the spot for chic.

 
 
 
 
I Manicure for Beads
Throw me nothing but this luscious purple crème!
 
 
Spare Me a French Quarter?
Say oui-oui to this mellowed raspberry crème.
 

 
She's a Bad Muffuletta!
Don’t mess with this hot red crème!
 

Got Myself Into a Jam-balaya
A yummy mélange of spice and creamy peach.
 

Crawfishin' for a Compliment
This light, creamy orange is perfect on me, isn’t it?
 

Take a Right on Bourbon
An intoxicatingly, warm metallic pewter.
 

Rich Girls & Po-Boys
Make a date with this china blue crème.
 

I'm Sooo Swamped!
This verdant, creamy green is drenched in style.
 

Show Us Your Tips!
Let’s see how this periwinkle shimmer looks on you.
 

New Orleans Collection by OPI will be available in both nail lacquer and GelColor formulas beginning February 2016. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com.

GelColor is an in-salon, professional service only. For additional information, please visit OPI.com.
 
Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan.

 
 

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1 comment:

  1. This collection is pretty but safe. I'll have to try a few.

    ReplyDelete

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